Dubai Fitness Challenge (DFC) is an annual celebration of all things fitness and wellness. Launched in 2017, the initiative challenges everyone in the city to complete 30 minutes of activity a day for 30 days. DFC heralds a month-long calendar of exciting fitness events and wellness-focused entertainment to keep Dubai up and on its feet. It not only cultivates fitness-focused mindsets but also inspires Dubai’s residents to work towards a common goal of maintaining healthier, active lifestyles in the long run.
PROJECT TYPE
Videography
CLIENT
Al Masraf
YEAR
November 2019
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